Drishti and I forged our partnership during our postgraduate studies in Environmental Studies and Resources Management. Our journey together has taken us to remote water-stressed villages in India, where we dedicated ourselves to sustainable agriculture and zero-waste projects. This green past is interwoven into every thread and delicately whispered into the folds of the consciously crafted contemporary clothing that graces the shelves of Lafaani.
Sunel, Rajasthan | December, 2018
Our story is one of unabashed love and admiration for timeless designs, Indian textiles, and the profound lessons embedded in traditional Indian crafts. These passions culminated in the birth of 'Lafaani,' a manifestation of the slow clothing philosophy intricately woven into the very fabric of our garments.In our pursuit of a holistic approach to sustainability, we realized the importance of cultural sustainability alongside environmental, social, and economic considerations. We acknowledge that our cultural identity holds a treasury of wisdom for sustainable practices in land stewardship, resourcefulness, and craftsmanship. The age-old notion of avoiding waste and being conscious of limited resources has convinced us that sustainability is not a modern concept but a timeless way of life—a sentiment we are committed to conveying through our designs, processes, and practices.
Haridwar, Uttarakhand | March, 2018
At the heart of our commitment to circularity lies a comprehensive approach encompassing sustainable materials, production processes, and end-of-life considerations. We engage in inclusive cultural dialogue, expressing our profound connection to the land and traditional crafts of specific geographies.
Sikandarpur, Uttar Pradesh | January, 2018
Our decision to value and support traditional craftsmanship is a deliberate effort to preserve invaluable skills for future generations, ensuring they are not overshadowed by fleeting industry trends. This commitment actively safeguards cultural diversity, fosters socio-economic development, and upholds responsible practices in sourcing, production, and collaboration.Within the narrative of circularity, our emphasis on cultural sustainability promotes the creation of versatile, timeless fashion items adaptable to various cultural contexts. This not only minimizes waste but also extends the lifespan of our products, all while honoring diverse heritage and knowledge systems.
Bapatla, Andhra Pradesh | February, 2019
Our dedication to societal and ecological accountability serves as a powerful countermeasure against neocolonialism in the fashion industry. By embracing cultural sensitivity, we envision an ethical framework that acknowledges and addresses historical power imbalances within the industry. Lafaani stands as a testament to our unwavering commitment to a fashion revolution that is not only stylish but also socially and environmentally responsible.